In this post, I am going to discuss Facebook Tags as an optimization tool to grow your audience on Facebook.
In order to gain more engagement with your content on Facebook, it needs to be optimized for social media so that the largest audience will be exposed to it.
Tags are generally referred to as a keyword or term assigned to a piece of information. This kind of tag helps describe an item and allows it to be found again by browsing or searching.
Tagging on social media is a way of connecting YOUR social media content with another person, company, topic, or event. Tags connect social media content to specific social media accounts.
There is nothing worse than not being able to get people to read the social media content that you are writing.
I’ll discuss quick tips to increase your Facebook post engagement.
Think about it like this: tagging helps you get in front of a whole new audience – one that you normally wouldn’t be able to access.
What Is Tagging And How Does Facebook Tag Works?
When you tag someone, you create a link to their profile. The post you tag the person in may also be added to that person’s timeline. For example, you can tag a photo to show who’s in the photo or post a status update and say who you’re with. If you tag a friend in your status update, anyone who sees that update can click on your friend’s name and go to their profile. Your status update may also show up on that friend’s timeline.
When you tag someone, they’ll be notified. Also, if you or a friend tags someone in your post, the post could be visible to the audience you selected plus friends of the tagged person.
Tags in photos and posts from people you aren’t friends with may appear in timeline review where you can decide if you want to allow them on your timeline. You can also choose to review tags by anyone, including your friends.
How To Tag People
When you tag a person in a status update or in a comment, their name is highlighted. Use the @ symbol before their name. You must be personally connected to the individual to tag them. If you are tagging within a group, you can tag any other member of that group, whether you are personally connected to them or not.
Tags offer the most notice in photos. People ALWAYS notice when they are tagged in a photo and that photo then gets shared with your friends and their friends. Don’t abuse this. Tag people who are actually in the photo. If the photo is an event flyer, go easy.
How To Tag Pages
If you are tagging as a page admin, it’s easiest if you “Use Facebook as Page” and tag other pages that way. Your page must “like” the page you want to tag. Again use the @ sign in front of the page name. Remember, business pages can not tag people.
You do NOT need to tag if you are posting a comment on someone’s status, unless you are trying to get the attention of another commenter. Most people are notified when someone comments on a status update anyway, making the tag is repetitive.
You can not tag pages from within groups. I have no idea why – but that’s the way Facebook works.
Tags get attention from the “tag-ee” and are useful marketing tools in pages. Use them sparingly, so they are noticed. Over due it – and you could just become an annoyance.
Who Sees Your Tagged Post or Photo?
When you tag someone, that content (ex: photo, post) may be shared with the person tagged and their friends. This means that if you haven’t already included their friends in the audience, their friends may now be able to see it. For example, if you tag Ken in a photo shared with your friends, the audience expands to Friends (+) to include your friends and Jane’s.
The audience also expands to Friends (+) when others tag your post or photo. Learn how to approve or dismiss tags that friends add to your posts before they appear on Facebook below.
How To Review Tags That People Add To Your Posts Before They Appear?
Tag review is an option that lets you approve or dismiss tags that people add to your posts. When you turn it on, any time someone tags something you posted, that tag won’t appear until you approve it.
To turn on tag review:
1. Tap Menu icon at the top right side of your profile
2. Scroll down and tap Account Settings > Timeline and Tagging.
3. Tap Review tags people add to your own posts before the tags appear on Facebook?
4. Tap to turn on tag review.
When tag review is on, you’ll get a notification when you have a post to review. You can approve or ignore the tag request by going to post.
Benefits of Tagging
1. Content Curation: A great way to re-post a status update and acknowledge the original poster.
2. Identification: One of the readily apparent benefits of tagging photos on Facebook is simple identification. Facebook photo tags identify people with their names and links to their Facebook pages, when available.
3. Simplified Notification: When you post a picture, it’s a matter of courtesy to let the people in that picture know about it. Tagging simplifies the process, as all the poster needs to do is tag the image with the names of the people in it. Facebook automatically sends notifications to all tagged parties, informing them that they’ve been tagged and providing a link to the photo. Time that would have been spent writing out messages and sending them to the people in the picture can be allocated to other tasks.
4. Simplified Linking: Tagging photos or people on Facebook also offers a quick, simplified link between both parties. The tag itself is clickable, allowing users viewing the photo or name to jump immediately to the Facebook profile or page of the person in the photo. Likewise, when someone is tagged in a photo, Facebook automatically posts that picture on the tagged individual’s Timeline.
5. Courtesy: While there are many positives to tagging photos on Facebook, not everyone is keen on being identified in a public photo and having a link to their own Facebook page displayed. Ideally, before you tag anyone in a photo, you should talk to him and ask for his permission first. This shows that you can respect their right to privacy. This is especially important when dealing with high-profile influncers, who may gladly patronize your company and be willing to pose for a photo but not be as receptive to the idea of you posting it for the world to see. In the end, a little common courtesy could save you headaches regarding right to privacy.
6. Improve Post Engagement: When you tag say your friends, Facebook will show your post on their timeline. If your post is well crafted for engagement, you can expect more reaction on your post. This is especially important eve you belong to a highly interactive group.
7. Reach More Audience: When you tag your friends, their friends to will be able to see your post in the friend timeline. If your post or topic resonate with them, they might end up trying to connect with you.
8. Improve Search Result: If a person or page you tag is being searched for on Facebook, your post will also appear. This will not only bring more engagement to your post, but will also help you connect more to people with similar interest.
Remember, by tagging another company you will increase the size of your audience as well as the amount of engagement that you can expect on your posts.
Have any questions – please ask below!