What Exactly Is MLM Attraction Marketing?


If you’ve been in this industry for any amount of time, you’ve probably heard of MLM Attraction Marketing and wondered what exactly it is. Also, maybe you’ve wondered if it’s the reason that some people achieve Network Marketing Success whilst other people “work really hard” but don’t get any results to show for it.

The bottom line is that there are lot of people working “very hard” on growing their MLM Business but it just “isn’t working“. Maybe you can relate to this?

I see people all over Facebook that are working consistently at promoting their capture pages and looking very desperate posting in Facebook groups.

It isn’t that those tactics don’t work (over time), but they “don’t work well“. They are also the opposite of attraction marketing.

What Is MLM Attraction Marketing?

Attraction marketing was first introduced into the MLM/network marketing industry in 2005/2006 and there is a difference of opinion about who coined the concept of this powerful lead generation and recruiting strategy.  It was first introduced into the network marketing industry through Mike Dillard who by the age of 27, had built a million-dollar business by using the signature Attraction Marketing strategies.

Mike adapted the idea from Dan Kennedy’s Magnetic Marketing. He is continuously inspiring thousands of budding entrepreneurs around the world who dream of having a prosperous business.  There’s something you can can learn from Mike’s strategy here when it comes to innovation as well as attraction marketing.

It is great idea to look at other industries and see what techniques are working in them and then carry them over to the industry that you are in.  You then are seen as the leader and pioneer of ideas which alone positions you as the go to expert people want to follow, and therefore join whatever opportunity to are a part of.

Is MLM Attraction Marketing The Secret To Success?

There isn’t any “magic button” solution that will make you a top earner, but there is a clear strategy to success and this is MLM Attraction Marketing.

It is essentially about providing value to people, helping them solve their problems and becoming the hunted rather than the “hunter”.

It’s very powerful but it takes time to get going and it also requires consistency. You need to go to work on your business each day thinking of how you can “serve people” rather than how you can “sell to them”. This will naturally “attract” people to you so the selling won’t be an issue!

MLM Attraction Marketing is one of the best kept MLM Money Making Secrets out there. Even though it’s well publicized, there are still so many people who “don’t get it at all” and that is why they spend all their time “selling their capture pages” on Facebook.

It is the strategy that you should be headed for each and every day.

Remember this though: It is not fast!

The reason it isn’t fast is because it is mostly a “passive marketing strategy” (unlike regular prospecting which is quicker). You are creating value to people, and eventually in the future, that will pay off. You are forming a connection by helping to “solve people’s problems” and people will “thank you” by joining your team.

One of the reasons “Attraction Marketing” works so well in this niche is because “most people are struggling” (A LOT) and they need someone to help them. Even if you are providing moral support, you are helping people.

3 Training Steps To Start “Doing” MLM Attraction Marketing?

Here are 3 Steps you can take each day to start practicing Attraction Marketing in your business.

1. Each day when you go to work on your business, think of “how you can serve people” – What problems are people having in your niche?

2. Create a piece of content every day that “solves problems” for people. This could be a Blog Post, Video or Forum Comments.

3. When you encounter people on Social Media, try and help them rather than trying to sell to them.

I’ve given various tips for getting MLM Leads in the past, but I highly recommend that you practice “Attraction Marketing” as it has huge payoffs! It is one of the best kept secrets because so many people forget to do it! Make sure you are not one of them!

Be sure to read my post How To Generate MLM Leads With Attraction Marketing.

Over to you, what is your best MLM attraction marketing strategies?

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Jetro Olowole

Life Coach & Business Development Manager at Jetro Olowole
I Want To Show People How To Build Passive Income Business And Live A Comfortable Lifestyle By Helping Them Turn Their Active Income To Passive Income Using The Business Quadrants Wealthflow Theory. I Likes To Talk About The Business Quadrants Golden Rule Of Wealth Every Chance I Got Because I Loves It! Like my official Facebook Page and Follow me on Twitter for updates.
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