Do you get stuck when you are asked questions about your business? Questions like what do you do? Why should they be interested in anything you have to say? What is your business about? How your business could help them? If so, then what you are missing is a solid story for your business – one that will allow you to answer all of those questions and more. In network marketing business, everyone has a story and you do. In this post, we’re going to explore how to craft a great story – i.e a personalized business pitch – for your network marketing business that will lead to more growth and opportunities.
How to craft your networking business story.
The first step in creating a network marketing business story is crafting the necessary elements. The goal for each of the elements of your story is to help people get to know you, get them relate to you, get them to trust you, and get them excited about what you can offer them. A great network marketing business story should be composed of the following eight elements.
Don’t worry about putting it all together just yet. We will discuss the art of it all in the second half of this post.
The goal of the first element of your story is to simply introduce yourself to give your listener a mix of information about you personally and professionally.
“Hi, my name is Jetro. I’m a Life Coach and business developer and also CEO Webclick – Online Marketing Agency.”
“Hi, my name is Jetro. I work full time as a web developer and digital marketing specialist at my company – Webclick. However part time is where my passion lies and I am a Life Coach and business developer with Royale Business Club International where I help people set up a profitable home based business.”
You don’t have to go into your full blown personal life story unless you have the time or it relates directly to your business. In this storyline example, your listener is probably intrigued at how you can be a CEO and still have the passion to work part-time.
Describe what led to your search for a new business opportunity.
The goal of the second element of your story is to get your listener to relate to you.
For the longest time I wasn’t satisfied with the way my life was going. I bounced from job to job and hated the fact that I was broke financially. I kept saying to myself…
There has to be more to life than this, life should not have to be a struggle.
So I decided to unplug from the “Matrix” and “The old ways of thinking” that we get introduced to as a child, like working for someone else and trading our valuable time on Earth in exchange for a crappy wage.
You can ask any of my friends and they would tell you for as long as they’ve known me I’ve been searching for a way to make money working from home. I’ve been a jack of all trades… working in just about every phase of construction (hard work), to being property agents (got in on that one too late) and door to door selling.
I’ve also owned a half dozen or so businesses including printing press, cybercafe, I owned a Computer business center and a Social Media Marketing Agency. The money was good, but I only had a couple days off to enjoy it and even less when I was running a business.
I never liked working for a boss, feeling like a cog in a machine designed to make someone else rich or having my life, family and finances at the mercy of someone else. In fact I used to just quit jobs (or get fired for not showing up) if they didn’t allow me the flexibility to do what I wanted.
I never had both Time Freedom AND Financial Freedom together. So I started buying “Make Money Online” courses and joining Network Marketing opportunities. You name it, I’ve tried it.
Now you’ve brought the story to a relatable level. You’ve introduced more snippets about your personal life and how you wanted more for yourself and your family. You’ve introduced them to the possibility that there is something more than a traditional job to make your dreams reality.
Explain how you discovered your network marketing business.
The goal of the third element of your story is to take your listener through the discovery of your network marketing business.
I wanted to learn Internet Marketing so I could make money while working from home or have the ability to earn a living while traveling the world and…
I loved Network Marketing because it put me on path of personal growth and I liked the fact that the business model was based on helping others succeed, I’ve always had a dream to impact others.
Network marketing, unlike the corporate rat race and its competitive environment, helps a person get ahead. NOT by climbing a ladder and knocking it down behind you, but by climbing a ladder and holding it so others can safely climb it, too.
My favorite part about Network Marketing is you have the ability to “Earn while you learn.” It wasn’t until I put the two together that I literally found my purpose!
Enter… Internet Network Marketing or Hybrid Marketing.
When I saw it I knew I had found my calling… I had finally found a way to make money online while HELPING OTHERS.
It’s really the best of both worlds. The combination of the two industries allows a person to generate immediate cash-flow while also building a long-term residual income!
At this stage, your listener is likely excited because you are describing the excitement of your own journey into your network marketing business from the start as a customer.
Disclose your doubts.
The goal of the fourth element of your story is to remove some of the doubt your listener might have of network marketing business by sharing your own doubts.
I’ve now been in over a couple of Network Marketing business opportunities where I’ve learned and grown as a person and have been working diligently online for about 2 years.
I really sucked at Internet Marketing in the beginning, I just didn’t get it. I was confused, overwhelmed and frustrated because I kept spending money and countless hours with no results to show for it. Nothing seemed to work, I kept buying product after product trying to figure everything out by myself, I struggled just to make my first $100 online.
I desperately wanted success and I made a lot of mistakes, but I didn’t quit. I kept learning and little by little I started getting some results…
I learned a lot in my first network marketing company, I was introduced to personal growth and started reading books like “Think & Grow Rich.” My sponsor was a 8 year veteran in MLM so I was all ears ready to soak up his knowledge. The first thing he had me do was have some flyers printed to be distributed on the road.
The next day, I hit the street running, I was a flyer ninja. I spent the whole day passing out 500 flyers on cars, in coffee shops, libraries and to passerbys. The following morning I woke up all excited, ready to talk to all the people who had collected the flyer “I was going to be rich!” After all I did exactly what my upline told me and even went over and above.
Nobody show up! That company ended up closing down, but I had caught the MLM bug and quickly joined another. This time it was a health and wellness company.
I recruited a few people and poured into them, only to have them quit a few months later. I wasn’t getting enough momentum to be able to quit my job. So I would jump from company to company, looking for that one sideline business that would set me free!
I finally realized that I was the common denominator, It wasn’t the opportunities fault I was failing, It was MY fault! I didn’t know what I didn’t know and I was trying to figure it all out on my own. I realized I needed a Mentor, someone to fill in the gaps.
This revelation should let your listener know that you didn’t enter into your network marketing business without some reservations. Sometimes, if you make things seem to much like rainbows and unicorns, people will assume that your entire goal is to sell them. And while that may ultimately be your goal, you want to make sure that they see you as someone sharing a genuine opportunity and not just serving up a generic business pitch.
Expose how the network marketing business has changed your life.
The goal of the fifth element of your story is to let your listener know how the network marketing business has changed your life.
I’m currently investing in myself in the form of coaching and I’m only buying products my mentors recommend. My inner-circle now consists of some of the highest paid marketers in the industry, and my life has completely changed!
The best part though is that I’m not searching anymore, I’m pursuing, and the difference between searching for the path and pursuing the path is like night and day.
Excitement for this stage and going forward is key. You don’t have to say that you are passionate about what you are pitching if you show that you are passionate about it.
Reveal how the network marketing business has changed your customers’ lives.
The goal of the sixth element of your story is to show your listener how they can make a difference in other’s lives.
A little piece of advice I can give you right now that has helped thousands of people who has counted on my consultancy is this. As soon as you learn something new…
1. Implement it immediately – You want to get into action ASAP.
2. Share your results to inspire others – You never know whose life you might change.
3. Teach it – Help someone else avoid the pitfalls and accelerate their success.
One of the mistakes I made was spending too much time in “learning mode” and not near enough time taking ACTION. Therefore it took me longer to get results and I ended up helping fewer people. This was a big realization for me.
The other realization I had was… when I changed my focus from “making money” to “helping others” my world changed! Everything got easier… making calls, talking about my business and sponsoring, because I KNOW that not only can my opportunity help them reach reach their goals, but I can help them!
Many people want to do more than earn a living – they want to make a difference in people’s lives. Sharing the pride you felt when you made a difference in a customer and consultant’s life will show that your network marketing business will not just make you rich, but it will make your life more meaningful.
Divulge how the network marketing business has changed your life.
The goal of the seventh element of your story is to bring it all together and talk about how your networking business solved the problem you addressed in the early part of the story.
“It’s been a couple of years since my journey to lifestyle and financial freedom begins. I now have dozens of consultants who have both used the program and just can’t stop talking about it..
I’m no “guru” which means I am accessible (for now), but I’ve learned a ton and I love the fact that I can help others on their journey to Lifestyle Freedom. I’m two steps ahead of most people just getting started and I know I can shorten their learning curve by 6 months to a year and save them literally hundreds or thousands of dollars!
Honestly, I’m not going to pretend that I am mega-millionaire. I just wanted to be able to work a few hours from home while my kids were in daycare and earn enough to not have to worry about my finances on a daily basis and travel around. Now that I’ve paid off my debt, get my company running smoothly without much input from me, I can live comfortably and with less pressure.”
The average person might be turned off if you appear overtly successful as they don’t see it as a reality. Making the success of your network marketing business a realistic, attainable goal makes people more likely to believe that it can work for them to.
Add your call to action.
The goal of the eight element of your story is a simple call to action. What do you want your listener to do next?
“I’d love to tell you more details about the program!”
Ideally, you will want to sit down immediately to share more details about your network marketing business while people are excited by your story. In situations where you can’t, you will want to get their information so you can schedule a follow up to get them on board to start them on their customer to consultant journey.
How to format your network marketing business story.
The second step in creating a network marketing business story is putting it all together. If you have someone’s undivided attention for a good length of time, you may want to tell them the full story. But you should also have shortened versions that you can use to get someone’s business card for a follow up chat or to simply pique someone’s interest in the time it takes to ride up an elevator (i.e. the elevator business pitch).
These various lengths will also come in handy in your online marketing as well as your offline networking. You will need to fit the important parts of your story into a 160-character Twitter bio, a paragraph on your LinkedIn profile, and a full page on your website’s About Us page.
The key is to put together the perfect story for the time (or space) you have to tell it and the intended goal.
- Are you introducing yourself to a stranger on an elevator?
- Are you trying to sell your product to a coworker at lunch?
- Are you enticing people to click on your website link from your Facebook page?
- Are you explaining what you do to a friend at a party?
- Are you sharing the reason why you entered into network marketing with a family member at dinner?
- Are you introducing yourself to a new lead through your email autoresponder?
All of these will require you to share a different portion of your story in the time your listener has allotted to you. Since you have the material to work with, mix it up. You might try one version of your story with one person, and another version with another. In online marketing, you use A/B testing to see what changes get the best result. In offline networking, the same principle applies.
Having the perfect network marketing business story will prepare you for any potential business opportunities you might find offline and online. Look for those opportunities – networking events, social profiles, podcasts, etc. – and start telling and refining your story with our pitching tips in order to get the best results for your business!