Corporate Coaching is the newest method of employee training, and it has gained a lot of traction in the business world. Although it is being widely implemented, most people do not understand what corporate coaching is and what it is not. Corporate Coaching sessions are implemented to deliver specific and measurable results through benchmarks and goals. Corporate coaching has been shown to have a much bigger ROI than regular corporate training.

All you need to know

Corporate coaching is not a form of classroom learning like many other corporate training programs. Corporate coaching is deeply motivational, and it strives to inspire employees to reach certain goals. This type of coaching concentrates on the individual, their happiness, and what they can do to help the organization be successful.

A good corporate coaching session teaches employees to maximize profits and productivity without being too forceful to any people who may work with them. Corporate coaching, when done from the top-level, changes the way an organization operates. Once senior management starts acting differently, the changes from the top work their way down and the organization changes.

Coaching is practical and convenient! There is no traffic, parking, or time concerns because it is accomplished through ‘tele-coaching' (over the phone or video) whereby soulful listening is maximize due to no visual distractions. Distance and other logistical factors that might otherwise impede contact are non-existent. Schedules are created that work for everyone. Clients contract for 3 - 4 coaching calls per month, with e-mail support and brief additional calls as needed.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing greater focus and awareness of choice.” (International Coach Federation, 2001)

“Coaching focuses on what the client’s want. People come to coaching because they want things to be different. They are looking for change or they have an important goal to reach. People come to coaching for lots of individual reasons… In general they come to coaching because they want a better quality of life: more fulfillment, better balance, or a different process to accomplish their life desires. Whatever the individual reason, it all starts with the client.” ( International Coach Federation, 2001)

“The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.” - Harvard Business Review

To the Executive:

  • Identify executive strengths and development needs
  • Leverage existing strengths and improve performance
  • Create an Executive Strategy with an Action Plan and Accountability to help them stay on track
  • Adopt and/or reinforce executive leadership competencies crucial to the organization's culture
  • Positive and sustainable behavior changes
  • Develop leadership skills and practices, learn coaching skills they can implement
  • Create greater work/life balance
  • Get regular ongoing feedback and support through ongoing executive coaching that assures professional growth

To the Organization:

  • Reduce turnover and retain top performing staff
  • Enhanced individual and organizational performance
  • Improved organizational strength
  • Perception of management as being committed to employees and their growth and success
  • Improved employee morale, more committed employees, thus greater productivity
  • Retention of high potential talent and talent magnet
  • Better client relationships
  • Positive work environment, thus greater productivity
  • Executives learn coaching techniques which they can implement with their teams for improved relationships and productivity, as well as enhanced employee development
  • Enhanced organizational performance
  • Positively affect organizational culture
  • Succession planning and development of key executives
  • Reputation of investing in executives through development
  • Enhanced reputation within industry
  • Positioned for continued growth and success
  • Improved sales, market leads and ROI

Executive Coaching

In the business world, OK is often not good enough... This holds especially true for the people who make the key business decisions in an organization. Corporate coaching help executives reach high levels of excellence. This is important, because when an organization is transformed, it must start from the top and work its way down.

Team Development

Developing teams from the inside out can lead to great successes. I believe that members of a team intrinsically know the problems a team is facing, and that they often are the best suited to offer solutions and ideas.

Corporate coaching brings these problems to light by encouraging team members to speak up about problems and creating a safe environment where differences can be discussed. Corporate coaching design and administer surveys to analyze team data for strengths and weaknesses to identify where developments need to happen.

Digital Skill Development

The Digital Marketing Skills Development coaching program is comprehensive training that can be used as project work for real-world application.
  • Build a persona (or many) and put them to work as you go
  • Use your personas to create a content strategy with a continuum approach to lead generation and nurturing that creates more sales opportunities
  • Identify your company’s distinct value and apply it to create an anchor position in the markets you serve
  • Incorporate social media seamlessly as part of your distribution plan
  • And more…

These courses and working programs are designed for corporate B2B marketers who are intent upon improving their digital content marketing and multi-channel marketing skills, creating break-out performance for their marketing programs and taking accountability for their successful outcomes.

Workshops And Seminars

Workshops can change the way people approach their problems. Presentations give people ideas and new ways of looking at things, ideas that they may have never thought of before. When trying to change attitudes in your organization, a workshop is a good place to begin.

A unique presentation tailored to your organization can be made when a corporate coach comes to collaborate with executives and workers. The coach makes a presentation that is aligned with your corporate culture and employees in your organization.

I offer Training for intact work groups. It might be training one group, or a number of groups from a specific organization who hires me to deliver training to some or all of the employees in that specific organization. People from outside the organization cannot attend, the organization handles the registrations and nuts and bolts (usually), and the organization may expect me to customize me course to suit the specific target audience in the organization.

I also offer open seminar, where individuals sign up on their own to attend my advertized seminars or workshops. People from many different organizations may attend.

Group Coaching can be done by tele-conference calls OR in person at local establishments.  The beauty of coaching in groups is that you not only get coaching from Jetro but also from your peers who may have already succeeded at what you are wanting.  Although you do not get as much individual coaching time, you learn and take value away from the coaching that goes on with others.  Another perk: the cost is considerably lower than individual coaching.

The dynamics and synergy of Group Coaching add interest and fun!  The relationships and benefits that result can be priceless.  At times, these groups may be a hybrid of teaching and coaching by Jetro, depending on the topic.  It is usually best to be in a group that has goals in similar areas.   Everyone takes part in every session.  Everyone sets goals, looks at possible obstacles, and determines what action they will take.  Accountability is the bottom line for success.  In individual coaching, clients are accountable to their Coach.  In Group Coaching you are accountable also to your Coach and your Coach Buddies.

Minimum 5 people but no more than 15 people required to conduct a group session - The group session can either be done by phone or in person if location is in the same city as the life coach. Group sessions can be on any of our Life Coaching topics above.

One key thing to remember when you are looking for the right corporate coach, you want to make sure their training, skills, and personality match what you are looking for. That is one reason why I offer a 15 minute FREE consultation. To help you see if we are the right coach for you. During the 15 minute free consultation:
  1. You will share with the coach who you are and what you are trying to accomplish.
  2. You will learn how coaching can help you.
  3. You will learn how you and I will work together.

Part One: The ICF Philosophy of Coaching

The International Coach Federation adheres to a form of coaching that honors the client as the expert in his/her life and work and believes that every client is creative, resourceful, and whole. Standing on this foundation, the coach's responsibility is to:
  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

Part Two: The ICF Definition of Coaching

Professional Life Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches and ICF credentialed coaches recognize that results are a matter of the client's intentions, choices and actions, supported by the coach's efforts and application of the coaching process

Part Three: The ICF Standards of Ethical Conduct

Professional Conduct At Large As a coach:
  1. I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the public's understanding or acceptance of coaching as a profession.
  2. I will not knowingly make any public statements that are untrue or misleading, or make false claims in any written documents relating to the coaching profession.
  3. I will respect different approaches to coaching. I will honor the efforts and contributions of others and not misrepresent them as my own.
  4. I will be aware of any issues that may potentially lead to the misuse of my influence by recognizing the nature of coaching and the way in which it may affect the lives of others.
  5.  I will at all times strive to recognize personal issues that may impair, conflict or interfere with my coaching performance or my professional relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).
  6. As a trainer or supervisor of current and potential coaches, I will conduct myself in accordance with the ICF Code of Ethics in all training and supervisory situations.
  7. I will conduct and report research with competence, honesty and within recognized scientific standards. My research will be carried out with the necessary approval or consent from those involved, and with an approach that will reasonably protect participants from any potential harm. All research efforts will be performed in a manner that complies with the laws of the country in which the research is conducted.
  8. I will accurately create, maintain, store and dispose of any records of work done in relation to the practice of coaching in a way that promotes confidentiality and complies with any applicable laws.
  9. I will use ICF member contact information (email addresses, telephone numbers, etc.) only in the manner and to the extent authorized by the ICF.
Professional Conduct With Clients
  1. I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact that I may have with my clients.
  2. I will not become sexually involved with any of my clients.
  3. I will construct clear agreements with my clients, and will honor all agreements made in the context of professional coaching relationships.
  4. I will ensure that, prior to or at the initial session, my coaching client understands the nature of coaching, the bounds of confidentiality, financial arrangements and other terms of the coaching agreement.
  5. I will accurately identify my qualifications, expertise and experience as a coach.
  6. I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.
  7. I will not give my clients or prospective clients information or advice I know or believe to be misleading.
  8. I will not knowingly exploit any aspect of the coach-client relationship for my personal, professional or monetary advantage or benefit.
  9. I will respect the client's right to terminate coaching at any point during the process. I will be alert to indications that the client is no longer benefiting from our coaching relationship.
  10. If I believe the client would be better served by another coach, or by another resource, I will encourage the client to make a change.
  11. I will suggest that my clients seek the services of other professionals when deemed appropriate or necessary.
  12. I will take all reasonable steps to notify the appropriate authorities in the event a client discloses an intention to endanger self or others.
  1. I will respect the confidentiality of my client's information, except as otherwise authorized by my client, or as required by law.
  2. I will obtain agreement from my clients before releasing their names as clients or references, or any other client identifying information.
  3. I will obtain agreement from the person being coached before releasing information to another person compensating me.
Conflicts of Interest
  1. I will seek to avoid conflicts between my interests and the interests of my clients.
  2. Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
  3. I will disclose to my client all anticipated compensation from third parties that I may receive for referrals of that client.
  4. I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.

Part Four: The ICF Pledge of Ethics

As a professional coach, I acknowledge and agree to honor my ethical obligations to my coaching clients and colleagues and to the public at large. I pledge to comply with the ICF Code of Ethics, to treat people with dignity as independent and equal human beings, and to model these standards with those whom I coach. If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may include loss of my ICF membership and/or my ICF credentials.

What is your coaching style?
I look for the deeper issues and I will employ any models or tools which I think will benefit the client. I like logical reasoning behind things, and I hope you'll find me quite down to earth. I want you to feel completely supported, understood and listened to. That doesn't mean I will let you off the hook where I feel you need to be challenged, however. I'll be working to open your mind to ways of thinking that better serve you. I will share insights with you where I feel it's appropriate, and I like to see the funny side of things.

Will the benefits of Corporate Coaching wear off or will they last?
The goal of my coaching is to facilitate lasting change at a deep level. In order to do this I need to challenge you to push past your comfort zone in the way you think about things and identify and mess up any old strategies or beliefs which are holding you back. The more you approach coaching with an open mind and a willingness and commitment to change, the better the results you will get.

How is coaching different from mentoring, therapy or counselling?
Patients seeking counselling or therapy may have a problem arising from a specific incident, condition or trauma. Some people are not suitable for coaching because their immediate needs are different and may require medical or more specialized attention.

Mentoring tends to be more focused on a specific area of expertise where the client benefits from the specific knowledge and experience of the mentor in a particular area. Mentoring for specific career or skill areas can be highly beneficial.

Corporate Coaching can be about the "doing", i.e. helping the client create specific goals, identify specific tasks and commit to them. My coaching is about the "being", that is guiding you to be the person you want and need to be to achieve what you really want out of business.

Is your coaching available in my location?
I coach using the channels described below, sometimes by phone, all over the world. If we are able to communicate effectively in English, get connected by phone, Skype or other mediums and find a mutually suitable time, it can go ahead. I use this meeting planner to compare time zones: click here for time zone meeting planner

What can I expect from the coaching process?
You can expect no judgement, complete confidentiality and my full and undivided attention. I want you to feel listened to, respected and understood. I will be looking for your strengths and your true capabilities and for ways of bringing those things into your service.

Do you operate by a code of ethics?
Yes, I undertake to abide by the ethical standards set out by the International Coach Federation.

How do I get started?
Fill the Free Consultation form to the right, to choose a time for your free session.  We'll arrange a time to have a chat and I'll answer any questions you may have. If you decide you would like to go ahead and work with me, you select which package you would like and we'll arrange a suitable time for your coaching sessions. You'll then receive a questionnaire to get things started. However, if you are sure of what you want, you can choose a suitable package below.

  1. I understand that a Corporate Coaching program will provide group coaching during our coaching sessions.
  2. Each coaching session will last based on agreement.
  3. Payment is required prior to each coaching session.
  4. Session cancellations and/or rescheduling must be made within a minimum of 24 hours before any scheduled coaching session by email: If no notice or late notice is received your coach will be disappointed and your session will be lost and no refunds will be given. Remember, your time slot is set aside for you. So if you don’t give the required 24 hour notice in time then that time slot goes to waste and could have been given to someone else.
  5. At any point, you the client can stop the coaching session and you can terminate the coach- client coaching process at anytime. The Coach can also terminate the coach-client coaching process at anytime. In the event of termination, no compensation will be granted on sessions used up to that point.
  6. You understand that coaching sessions cannot take the place for professional advice by a Medical Doctor, Lawyer, Financial or Business Person, or any other qualified Professional Person.
  7. Coaching does not involve the diagnosis, therapy or treatment of any kind. If you are seeing a Doctor for mental health or other health or non-health reasons, please consult with them first to get permission to see a Business Coach.
  8. It is the role of the Coach to act as a guide during the coaching process. The results that will come from the sessions will depend solely on the responsibility you take for taking action and making the necessary changes you are trying to achieve.
  9. The Coaching sessions are 100% non judgmental and confidential unless required by the law.

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