Today, there are thousands if not millions of people across Africa engaged in the Network Marketing Business opportunity.
However, the problem is majority of them are net-hawkers. Hence, the high rate of failure.
I know you are wandering who is a net-hawker.
What Is Net-Hawking?
A net-hawker is anyone involved with the network marketing industry that hawk his or her company products from one place to the other looking for sales and chase after people to recruit.
Of course, you know that there are two ways to make money with network marketing which is retailing or recruiting.
Unfortunately, many of these people are poor recruiter. So, majority focus on making money through retail profit.
So, they hawk, from house to market to churches to companies looking for sales.
I can relate with this method, say a decade ago when there was little in the way of technology as an ease of doing business.
Many of our parent who started way back then pass through this stressful method and I always give credit to them.
However, it is unfortunate that many young people who embrace this opportunity still follow in that foot step.
When you go to the market and in public places, you see them hawking company products all around some with tattered shoes most of the time.
When I ventured into this industry less than two years ago, my sponsor taught me to do the same.
Unfortunately, I followed her advice even though I was not comfortable for good six months.
You can see that in my video below.
But at a point, I pause and reflect.
As a CEO of a digital marketing agency, why can’t I use my experience to do things differently.
So, in the past one year precisely from July 2017, I have been working to develop my own system that help me go from being a net-hawker to a net-worker.
Today, when I look back and reflect, I thank God I made that important decision to change my mentor, company and method.
So, if all you have been doing all along is net-hawking, I challenge you TODAY to CHANGE and embrace net-working.
What Is Net-Working?
A net-worker is anyone involved with the network marketing industry that uses modern method of social recruiting, digital marketing and attraction marketing to connect people to their products and opportunity.
I know some of you will claim you are a net-work marketer when in actual fact you are a net-hawk marketer.
I do not intend to judge but to challenge you to change your approach and method if necessary.
Do the following exercise to know where you are standing. At the end of this post, share your findings.
Go to Google.com and type your full name. Google will bring back 10 results. Now if you are a net-work marketer connecting people all the 10 results should display information or profile about you ALONE that you have authored. However, if you see information about other people and what they wrote when you enter your name, you are probably a net-hawker. The only exemption is if your 2 names are very common. Even at that, you must try at least to have some result appearing under your name. After this exercise, share your findings. How many results in the first page come from you? Out of the 10 results, what position do you occupy?
Go to Facebook.com and type your full name. Facebook will show results for posts, people, photos, videos, pages, places, links, groups and events.
At least you should have result for posts, people, photos, videos, pages and events.
However, if you do not see information about yourself, you are probably a net-hawker. After this exercise, share your findings.
How many of the categories posts, people, photos, videos, pages, places, links, groups and events give you result?
From the exercise above, what will you say you are? A net-work or net-hawk marketer? This is food for thought.
So, I challenge you to reposition yourself and let your result speaks for you.
Embrace modern network marketing practices.
We will celebrate to your success.